What is a click-to-WhatsApp ad?
It is a Facebook or Instagram ad with a button that opens a WhatsApp chat with your business instead of a website.
Why it works
People already use WhatsApp every day. Asking a question in a chat feels easier than filling a form, so more interested customers actually reach you.
Make the first reply count
Connect the ad to an instant automated reply so the customer gets an answer in seconds, then let your team or AI take over.
Keep improving
Look at which ads bring real conversations, not just clicks, and put more budget behind them.
Key takeaways
- Ad, chat, customer
- Reply in seconds
- Measure conversations, not clicks