The limits of SMS
SMS is text only. There are no images, no buttons, no logo and no way to know if the message was read.
What RCS adds
Images, carousels, quick-reply buttons, your brand name and logo, a verified sender and read receipts, all inside the normal messaging app.
Side by side
| SMS | RCS | |
|---|---|---|
| Content | Text only | Images, carousels and buttons |
| Sender | Number or short code | Verified brand name and logo |
| Read receipts | No | Yes |
| Customer action | Type a reply or copy a link | Tap a button |
When to use it
Offers, launches, order updates and reminders, where a picture and a button make it easy for the customer to respond.
Key takeaways
- Verified sender builds trust
- Buttons make action easy
- Read receipts show results